Lumen

Lumen is the world's first portable device validated to accurately measure your metabolism, by tracking your RER (Respiratory Exchange Ratio).

2023 - 2024

Timeline

Marketing full-stack design

Role

Background

Lumen is a portable device that measures metabolism by tracking the Respiratory Exchange Ratio (RER) through a unique breath maneuver. It provides personalized nutrition recommendations, daily guidance on sleep, diet, and exercise, and a Lumen Flex Score to reflect metabolic health. The device analyzes the CO2 concentration in your breath to determine your body's fuel source (carbs or fats) and offers actionable insights based on this data. Lumen is designed to help individuals understand how their body processes food in order to achieve fitness and weight loss goals. It is available as a subscription service with different pricing plans and comes with a smartphone app for tracking and guidance.

Goals

1

Create A revampd page for Metabolism

In 2024, we made the decision to revamp our metabolism page and place a greater emphasis on metabolism.

1

Create A revampd page for Metabolism

In 2024, we made the decision to revamp our metabolism page and place a greater emphasis on metabolism.

1

Create A revampd page for Metabolism

In 2024, we made the decision to revamp our metabolism page and place a greater emphasis on metabolism.

1

Create A revampd page for Metabolism

In 2024, we made the decision to revamp our metabolism page and place a greater emphasis on metabolism.

1

Create A revampd page for Metabolism

In 2024, we made the decision to revamp our metabolism page and place a greater emphasis on metabolism.

1

Create A revampd page for Metabolism

In 2024, we made the decision to revamp our metabolism page and place a greater emphasis on metabolism.

2

Convert more users from FB ads to either buy the device or take the quiz

Our goal was to lower the CPP and increse the CPA

2

Convert more users from FB ads to either buy the device or take the quiz

Our goal was to lower the CPP and increse the CPA

2

Convert more users from FB ads to either buy the device or take the quiz

Our goal was to lower the CPP and increse the CPA

2

Convert more users from FB ads to either buy the device or take the quiz

Our goal was to lower the CPP and increse the CPA

2

Convert more users from FB ads to either buy the device or take the quiz

Our goal was to lower the CPP and increse the CPA

2

Convert more users from FB ads to either buy the device or take the quiz

Our goal was to lower the CPP and increse the CPA

Ads

The CPP rate has decreased to $0.67 and the CTA rate for a quiz has increased by 2.8%.

Testimonials

The CPP rate has decreased to $0.67 and the CTA rate for a quiz has increased by 2.8%.

Animations

The CPP rate has decreased to $0.67 and the CTA rate for a quiz has increased by 2.8%.

Tools

Figma

Framer

Photoshop

Results

The CPP rate has decreased to $0.67 and the CTA rate for a quiz has increased by 2.8%.

Built By: me myself and I

Built By: me myself and I

Built By: me myself and I

Built By: me myself and I