Lumen
Lumen is the world's first portable device validated to accurately measure your metabolism, by tracking your RER (Respiratory Exchange Ratio).
2023 - 2024
Timeline
Marketing full-stack design
Role
Background
Lumen is a portable device that measures metabolism by tracking the Respiratory Exchange Ratio (RER) through a unique breath maneuver. It provides personalized nutrition recommendations, daily guidance on sleep, diet, and exercise, and a Lumen Flex Score to reflect metabolic health. The device analyzes the CO2 concentration in your breath to determine your body's fuel source (carbs or fats) and offers actionable insights based on this data. Lumen is designed to help individuals understand how their body processes food in order to achieve fitness and weight loss goals. It is available as a subscription service with different pricing plans and comes with a smartphone app for tracking and guidance.
Goals
Ads
The CPP rate has decreased to $0.67 and the CTA rate for a quiz has increased by 2.8%.
Testimonials
The CPP rate has decreased to $0.67 and the CTA rate for a quiz has increased by 2.8%.
Animations
The CPP rate has decreased to $0.67 and the CTA rate for a quiz has increased by 2.8%.
Tools
Figma
Framer
Photoshop
Results
The CPP rate has decreased to $0.67 and the CTA rate for a quiz has increased by 2.8%.